If you find yourself falling short when it comes to your online presence, website conversion rates can be boosted massively through the use of website banner ad design. If you promote your services by taking out online ad space on other websites, it’s important that you use the pixel limits you’ve been given to catch the user’s attention and convey the points that they need to know in a quick and concise way. You literally only have seconds to catch the user’s attention.
All you need to consider are the sizes of banner ads you need (which might be contingent on where you are advertising), and whether the ad should be static or animated. The options are endless, and usually, animated banner ads have become more popular in line with how Internet browsers have improved in recent years. Even better, once you have a template, it can be easy to update it with new and compelling copy to sell new promotions or products.
Treat a banner adverts in the exact same way you would print based advertisements you might run. In fact, all you’re really having to consider is the time in which people have to take in your message and the visual impact. Ideally, you would know which site your adverts are to be displayed on so you can tweak the advert to sit well visually and stand out.
Banner ads provide a lot more than the ability to lure new customers. It can boost your website’s ranking in search-engine results, great if you want to be found naturally in relation to certain keywords. It can also raise brand awareness, and provide hard data that explains how well marketing campaigns in more traditional forms of media are doing. From here, you can hone your strategy and play to your strengths in future.
If you’re looking for a design agency who’s ability to produce banner ad design at a high level, think no further, Brave Creative can help.
